Who We Are


Fanny Véliz

CEO
 

 

Fanny Véliz is an award-winning filmmaker, actor, and director with more than 14 years experience in the business. Véliz has worked in both traditional and digital media for a vast array of brands, including Ford and Nissan. She also produced two seasons of the TV show “Doctor Vet” for National Geographic which aired in the U. S. and all over Latin America.

A two-time Imagen Award nominee, she has received several recognitions for her work both in front and behind the camera

One of her latest projects is her award-winning feature film HOMEBOUND which received a theatrical release and numerous awards and traveled the country as well as abroad. Throughout the years, she has learned the ins and outs of creating a project from scratch and using non-traditional methods to fund, produce, and distribute. She's bringing that knowledge to her clients at Avenida Productions.

For three years she was the vice chair of the Non-Profit Nosotros, an organization founded by Ricardo Montalbán, which aims to support Latinos in the entertainment business. Nosotros is the oldest non-profit Latino organization in the arts. She's now on the board of Latin Heat Media Institute.

The mother of 2 delightful boys, her goal is to inspire her sons and provide them and future generations with role models in the media.

Nelson Grande

PRESIDENT

 

As a native Los Angeleno, Nelson Grande is no stranger to the gravitational pull of the entertainment industry. Growing up in Highland Park where a typical Saturday included witnessing Tarantino shoot Reservoir Dogs or Gregory Nava shoot Mi Familia, one could argue that Grande’s rise from actor to entrepreneur and Co-Founder of Avenida Productions was written in the stars. At the age of 19, Grande recognized he had a talent for sales that catapulted him to be the brand ambassador for multiple luxury businesses. However, it wasn’t until Grande was 21 that he would take a leap of faith and pursue a career as an actor and never looked back. 

Years later, Grande has been in national and regional commercials and has done guest spots on several TV shows including the critically acclaimed HBO show Eastbound and Down. Although he continues to thrive as an actor, he felt the familiar strain many actors of color experience in Hollywood. He found that the majority of the roles he was offered were rife with stereotypes and thick accents, a problem that many Latino actors face. He refused to let this deter or distract him from pursuing his career. However, it was the birth of his daughter that served as the spark that ignited his need for a change. He no longer wanted to depend on Casting Directors or Producers to give him opportunities. He wanted to create opportunities both for himself and other actors of color. The opportunity to create this impact on a local, national and global level came when he and Fanny Véliz founded Avenida Productions in 2016.

Our Team


21272896_10155025073218693_2536234251283491378_o.jpg

Sandra E. Verona

Campaign Manager/Producer
Sandra E. Varona is a Los Angeles-based film, music video & new media Producer with over ten years of experience. In 2008, Sandra received the Panavision New Filmmaker Grant—which provides up-and-coming independent filmmakers a full camera package to jumpstart their careers. Soon after, she launched her own company, Varona Productions —a banner that has been at the forefront of numerous music videos, short films, new media projects and now feature films. 

13198647_636758836471696_840493916582574991_o.jpg

Executive Assistant
Kristian has recently moved to Hollywood from Dublin, Ireland is a graduate of The University of West Scotland, with a MA in Digital Feature Film Production, and a BA in Film Studies. It was his dream to move to America after completing his studies, and he aspires to become a Director of Photography.

Interns